Campaign Design

Bolt E-Bikes

In this fictional campaign design for Bolt e-bikes, we selected well-known landmarks from European capitals and translated them into a simplified, serial visual language to appeal to an urban target audience. Using Bolt’s signature corporate color as the sky in the background creates an immediate and recognizable brand association. In the animation, the bike moves horizontally across the screens. (This is a slightly older project, created back when I was still working with Adobe Firefly.)