Visual Concept

Open Day Event

This project is a design concept created for the Open Day of the Designschule München (Design School Munich). Two AI-generated key visuals form the core of the design concept: On one hand, a chrome-colored, silver horse references the Rossmarkt (”Horse Market“), the location of the main building of the Designschule. It symbolizes movement, energy, and creative freedom. On the other hand, a blooming flower alludes to the Blumenstraße (”Flowerstreet“), the site of the second school building. It represents growth, unfolding potential, and artistic development. Both visuals appear visionary, modern, and progressive. Their shimmering, iridescent aesthetic turns them into strong visual magnets that immediately capture attention.

Team project:
Felina Stahlecker (image generation, website, poster) /
Jule Schulte (image generation, Instagram) /
Louis Knoll (animation)